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Sustainability & Circular EconomyPhysical Product
Imperfect Produce Goods
Tortillas, pastas, and staples made from rescued imperfect produce.
The Challenge
Food waste economics: turning supply chain rejects into premium consumer products.
The Vision
Tons of perfectly edible fruit and vegetables are discarded for cosmetic flaws. This brand turns that rejected produce into value-added staples like spinach tortillas and veggie pastas, converting a waste stream into a healthy product line.
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More from Sustainability & Circular Economy
- ReFab Home Recycler: A home machine that turns your recyclables into useful new objects.
- GreenMelt: Snow and ice road treatment that doesn't harm the environment.
- Second Service: A restaurant built entirely from reclaimed materials and equipment of closed restaurants.